Dataset: wine_country.dat Source: R.P. Hamlin (2005). "The Rise and Fall of the Latin Square in Marketing: A Cautionary Tale," European Journal of Marketing, Vol. 39, #3/4. pp.328-350. Descrition: Quality ratings (summed over 30 consumers per 4 weeks) of wines from 4 countries bottled with 4 labels. Different consumers each week. Variables/Columns Week (Rows) 8 Label (Columns) 16 Country (Treatments) 24 /* 1=Australia, 2=Chile, 3=France, 4=NZ */ Score 30-32