Dataset: com_viol_recall.dat Source: M.R. Brown, R.K. Bhadury, and N.K.L. Pope (2010). "The Impact of Comedic Violence on Viral Advertising Effectiveness," Journal of Advertising, Vol. 39, #1, pp.49-65. Description: Results of presence/abwsence of brand recall 2-3 weeks after exposure to comidic violent advertisement. High/Low Intensity violence and Severe/Moderate Consequences Variables/Columns Condition 8 /* 1=High intensity/Severe Consequences 2=High/Mod, 3=Low/Sev, 4=Low/Mod High Intensity Dummy 16 Severe Consequences Dummy 24 Brand Recall Dummy 32