| Brand | Expend | Impress |
| MILLER LITE | 50.1 | 32.1 |
| PEPSI | 74.1 | 99.6 |
| STROH'S | 19.3 | 11.7 |
| FED'L EXPRESS | 22.9 | 21.9 |
| BURGER KING | 82.4 | 60.8 |
| COCO-COLA | 40.1 | 78.6 |
| MC DONALD'S | 185.9 | 92.4 |
| MCI | 26.9 | 50.7 |
| DIET COKE | 20.4 | 21.4 |
| FORD | 166.2 | 40.1 |
| LEVI'S | 27 | 40.8 |
| BUD LITE | 45.6 | 10.4 |
| ATT/BELL | 154.9 | 88.9 |
| CALVIN KLEIN | 5 | 12 |
| WENDY'S | 49.7 | 29.2 |
| POLAROID | 26.9 | 38 |
| SHASTA | 5.7 | 10 |
| MEOW MIX | 7.6 | 12.3 |
| OSCAR MEYER | 9.2 | 23.4 |
| CREST | 32.4 | 71.1 |
| KIBBLES 'N BITS | 6.1 | 4.4 |