Dataset:  celebrityendorse_attention.csv

Source: P.-S. Wei, H.-P. Lu (2013). "An examination of the Celebrity 
Endorsements and Online Customer Reviews Influence Female Consumers'
Shopping Behavior," Computers in Human Behavior, Vol. 29, pp. 193-201.

Description: Experiment with 2-factors: Product (1=Shoes, 2=Ink Toner)
and Endorser (1=Celebrity, 2=Online customer). Completely Randomized
(Between Subjects) Design. Data simulated to match trt means and SDs.
Response is subjects' attention score (average of 3 1-5 responses).

Variable names:
trt_group   /* 1=shoes/celeb, 2=shoes/online, 3=toner/celeb, 4=toner/online
product     /* 1= shoes, 2=ink toner */
endorser   /* 1=celebrity, 2=online customer  */
shoe       /* 1=shoe, 0=toner   */
celebrity    /* 1=celebrity, 0=online customer   */
attention    /* response variable */